Brands saw Pinterest as a platform for static imagery, not video. To support the launch of our largest suite of video ad formats ever, we were tasked with carving out a uniquely ownable space for Pinterest in the digital video landscape.

PRODUCT POSITIONING

The positioning is anchored in Pinterest’s core identity rather than trying to mimic other platforms. We translated our reputation for intent and positivity into the video-specific construct of mindful consumption.

GTM PITCH NARRATIVE

The go-to-market narrative was packaged under the moniker “Inspiration in Motion”. This ensured we attacked preconceived notions of being a static platform from the beginning and set up our unique video positioning.

B2B VIDEO SERIES

The Creative Strategy Production team had a video thought leadership series in the works. They devoted three episodes of the series to promoting key topics within Total Video Solutions. They were released by Pinterest Business and circulated on Linkedin.

CREATIVE GUIDELINES

The Creative Strategy team sets the creative bar on Pinterest and develops creative guidelines for all video products.

 
 
 

Hats Worn: XFN Project Leadership, Product Marketing, Content Strategy, Creative Direction, Content Creation

Total Video Solutions Team: Whitney Moore, Reilly Stephens, LeAnn Richardson; B2B Video Series: Producer - Ross Jauncey, ENTROPICO Productions; Spotlight Creative Guidance: Chris Millichap, Christyna Conway, Chase Pritchett; Idea ads Creative Guidance: LeAnn Richardson, Aimee Rancer, Video Creative Guidelines: Joey Polino