CREATIVE CAMP FOR SELLERS

Pinterest learned that engaging earlier with advertisers on their creative strategy improved sales performance and revenue growth. So we developed Creative Camp—an immersive training program designed to boost the creative expertise of our global sales team and unlock their inner creative strategist.

VISUAL CONCEPT

Creative Camp’s visual identity was the central throughline to an end-to-end learning experience that made people feel like they were going to camp vs. another corporate training.

PROGRAM COLLATERAL & SWAG

The training had a range of materials including a workbook, training deck, swag, email template, and promotional material.

Hats Worn: Strategy // Creative Direction // Project Management // Event Planning // Content Creation

Team: Design Lead - Joey Polino // Operations Support - Lilly Astrow & Lorrie West // Project Lead - Courtney Bante