COVID-19 BRAND GUIDANCE

When COVID-19 hit, thousands of advertisers looked to us for guidance as they faced the global shutdown. We moved quickly to publish a suite of content guidance for brands by March 25, 2020—featured in Adweek & Social Media Today.

CONTENT GUIDE

The flagship content was a downloadable one-pager that was published by our Global Head of Creative Strategy.

SUPPLEMENTAL CONTENT

We adapted the guide for the Pinterest for Business blog and into go-to-market content for our Global Sales Team.

COVID WEEKLY RETAIL CREATIVE IDEAS

For many of our retail partners, the early days of COVID resulted in the closure of their entire store footprint and a complete shift to e-commerce. So from March-June 2020, we delivered a weekly report with insights-based creative thought starters to help them respond to rapidly changing consumer behaviors.

Hats Worn: Creative Direction // Project Management // Content Strategy // Content Creation // Copywriting

Team: Thought Leadership: Copywriter - Leah Gordan // CD - Courtney Bante // ECD - Andy Holton; Weekly Creative Reports: Creative Strategy Leads - Aimee Rancer & Courtney Bante